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Nike X Lego Turns Play Into Product

Nike X Lego Turns Play Into Product

Plus: Toy Swaps Scale As Circular Alternative to Waste

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Happy Meals Become Fandom Merch Channels

Happy Meals Become Fandom Merch Channels

Plus: Melissa & Doug's viral kiosk targets holiday sellouts

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Ulta Beauty to Launch Toy Minis of Its Bestselling Products

Ulta Beauty to Launch Toy Minis of Its Bestselling Products

Plus: Playmobil, Mattel Partnership reveals Barbie toy line for 2026

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Toy Talk | Toys Push Into Gaming As Holiday Playbook Shifts

Toy Talk | Toys Push Into Gaming As Holiday Playbook Shifts

Plus: Sneaker culture goes shoppable as LEGO brings Nike to bricks

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Toy Talk | US Toy Sales Climb Even As Price Hikes Loom

Toy Talk | US Toy Sales Climb Even As Price Hikes Loom

Plus: Disney’s $62B licensing lead signals a new IP arms race

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Halo, Is It Me You’re Tracking? | Toy Talk

Halo, Is It Me You’re Tracking? | Toy Talk

Plus, Happy Meal toys are cashing in on nostalgia

Nikita Alexander
Nikita Alexander
Weekly NewsletterWeekly Newsletter
What the Nintendo Direct Means for Your 2025 Launch Plan | Toy Talk

What the Nintendo Direct Means for Your 2025 Launch Plan | Toy Talk

Plus, Mattel’s KATSEYE remix fuels Monster High’s next marketing chapter

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Toy Talk | What Really Drove Prime Day Toy Sales?

Toy Talk | What Really Drove Prime Day Toy Sales?

Plus, Tonies expands with Ms. Rachel while Marvel figures drive collector buzz

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Hot Wheels Hits Hollywood | Toy Talk Newsletter

Hot Wheels Hits Hollywood | Toy Talk Newsletter

PLUS: Amazon Boosts influencer payouts for Prime Day push

Nikita Alexander
Nikita Alexander
Weekly NewsletterWeekly Newsletter
McDonald's Launching Mini Happy Meal Toys | Toy Talk Newsletter

McDonald's Launching Mini Happy Meal Toys | Toy Talk Newsletter

PLUS: The State of DTC Marketing in 2025

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Cutesy toys need to imprint on humans to be effective | Toy Talk Newsletter

Cutesy toys need to imprint on humans to be effective | Toy Talk Newsletter

What Cannes 2025 Got Right (and Missed) About Brand

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
“Playtime Will Never Be the Same” | Toy Talk Newsletter

“Playtime Will Never Be the Same” | Toy Talk Newsletter

Mattel and OpenAI Launch AI Toys

Zihan Lyu
Zihan Lyu