Halo, Is It Me You’re Tracking? | Toy Talk

Retail’s New Reality 🛍

New Research Uncovering Halo Effect Impact on Amazon and TikTok Shop

Retail growth is no longer confined to brand .com websites. Fospha’s newest report shows customers are shopping across a fragmented mix of web, Amazon, and TikTok Shop, and the data proves it.

In their analysis of $176M in ad spend, Fospha’s research found that:

But the report’s biggest finding? 42% of Amazon sales are influenced by ads on TikTok, Meta, Google, and Snap. Traditional tools miss this impact completely.

To solve this, Fospha built Halo. The report demonstrates how Halo’s daily, full-funnel measurement unifies .com and marketplace performance into a single view, capturing the true cross-channel impact of marketing with Unified ROAS [(Web + Amazon Revenue) / Channel Spend].

👉 Download Fospha’s Halo Report: Measure and Grow .com and Beyond to explore the full data and insights.

Sector Spotlight 🎥

COLLECTIBLE TOY TRENDS

Most Valuable McDonald's Happy Meal Toys That Capture Collectors' Imagination

McDonald's Happy Meal toys, including collaborations like the Cactus Plant Flea Market and classics like Transformers and McNugget Buddies, have become lucrative collector's items with some fetching exorbitant prices online.

These toys' enduring appeal lies in their nostalgia, scarcity, and crossover appeal, relevant for marketers exploring brand extension opportunities and understanding the power of nostalgia in product marketing. Leveraging such insights can enhance brand loyalty and drive engagement through strategic partnerships and limited-edition releases, emphasizing the demand for collectible items.

COLLECTIBLE INVESTMENTS

Collectibles With Potential for Serious Returns for Savvy Investors

ACTION FIGURE RELEASES

New Star Trek Figures Unveiled at 2025 SDCC by Nacelle Company

The Nacelle Company's unveiling of Star Trek figures at SDCC offers exclusive collectibles from varying series, including Deep Space 9 and The Next Generation. Targeting enthusiasts and collectors, the detailed designs are strategically available for pre-order through major retailers. This release provides marketers with insights into leveraging nostalgia and exclusivity in product launches to enhance customer engagement and drive pre-sales.

LEGO PRODUCT LAUNCH

New Star Wars Lego Sets Arriving August 1 with Iconic Builds and Characters

Lego's upcoming release on August 1 includes nine new Star Wars sets, featuring playsets and premium display pieces, as well as a 2025 Advent Calendar for holiday gifting. This launch offers marketers insights into product positioning, consumer engagement, and inventory strategies across retail platforms like Amazon and Target.

Optimization Hub ⚙️

RETAIL INNOVATION

Google Introduces AI-Powered Business Review Summaries in Chrome for Enhanced Shopping

Google's new feature in Chrome displays AI-generated summaries of online store reviews, accessible by tapping an info icon next to the URL. This tool, listing star ratings and summaries, offers consumers a straightforward view of retailer reputations. It's vital for brands to ensure positive Google reviews to influence purchase decisions, as this feature prominently highlights customer feedback during site visits.

DIGITAL MARKETING STRATEGIES

Marketing Tips for Uncertain Times

In times of economic uncertainty, maintaining marketing efforts on Pinterest is crucial for long-term success, as the platform reaches a broad, actively shopping audience.

By leveraging awareness campaigns, performance marketing solutions, and AI-driven tools, marketers can optimize engagement with high-intent shoppers while emphasizing value-based messaging to align with changing consumer budgets.