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Weekly NewsletterWeekly Newsletter

LEGO Reveals 1,180-Piece Nike Dunk Set | Toy Talk Newsletter

PLUS: Brands Are Missing 87% of YouTube's True Impact

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Dreame Mart Opens First U.S. Store | Toy Talk Newsletter

PLUS: Brands Doing This are Growing 32% Faster

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Gen Alpha’s new mall is a game server

PLUS: IP nostalgia powers early Q4 toy demand

Zihan Lyu

Weekly NewsletterWeekly Newsletter

LEGO Resurrects Simpsons Partnership | Toy Talk Newsletter

PLUS: Prove the Impact of Your Brand Investment

Zihan Lyu

Retail-Media Mania: Amazon’s Ad Play Is About to Rewrite How You Measure Toy Sales

Retail media is booming—but it might be quietly breaking your attribution model.

Zihan Lyu

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Why “Interest Media” Is Reshaping Toy Marketing | Toy Talk Newsletter

PLUS: Trump says American kids will be fine with fewer dolls

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Hype Around Labubu Is Unstoppable | Toy Talk Newsletter

PLUS: Toys Product Market will Touch New Development Level

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Adults Want Fluffy Toys Too | Toy Talk Newsletter

PLUS: McDonald’s Minecraft Meals

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Don’t Put All Your Eggs in One Channel | Toy Talk Newsletter

PLUS: An Open Letter to the White House on Devastating Tariffs

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Jellycats and the rise of comfort collectibles | Toy Talk Newsletter

PLUS: How much should you be spending on PMAX

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Toys that speak to every child | Toy Talk Newsletter

PLUS: Shoptalk in five headlines

Zihan Lyu

Weekly NewsletterWeekly Newsletter

LEGO x Pokémon Is Official | Toy Talk Newsletter

PLUS: Toys Get Smart—And 3D Printed

Zihan Lyu