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Toys 'R' Us Rebuilds Shelf Power Nationwide

Toys 'R' Us Rebuilds Shelf Power Nationwide

Plus: Magic maps a crossover-heavy 2026

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Hasbro Turns Beyblade Into Livestream Commerce

Hasbro Turns Beyblade Into Livestream Commerce

Plus: Uglydoll plots Asia-first relaunch and blind-box return

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Walmart Taps StockX For Verified Collectibles

Walmart Taps StockX For Verified Collectibles

Plus: Why last click undervalues channel revenue by over 90%?

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
LEGO enters Star Trek, unlocking new collector SKUs

LEGO enters Star Trek, unlocking new collector SKUs

Plus: LA's Toy District gets a new power hub

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Nike X Lego Turns Play Into Product

Nike X Lego Turns Play Into Product

Plus: Toy Swaps Scale As Circular Alternative to Waste

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Happy Meals Become Fandom Merch Channels

Happy Meals Become Fandom Merch Channels

Plus: Melissa & Doug's viral kiosk targets holiday sellouts

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Ulta Beauty to Launch Toy Minis of Its Bestselling Products

Ulta Beauty to Launch Toy Minis of Its Bestselling Products

Plus: Playmobil, Mattel Partnership reveals Barbie toy line for 2026

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Toy Talk | Toys Push Into Gaming As Holiday Playbook Shifts

Toy Talk | Toys Push Into Gaming As Holiday Playbook Shifts

Plus: Sneaker culture goes shoppable as LEGO brings Nike to bricks

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Toy Talk | US Toy Sales Climb Even As Price Hikes Loom

Toy Talk | US Toy Sales Climb Even As Price Hikes Loom

Plus: Disney’s $62B licensing lead signals a new IP arms race

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Halo, Is It Me You’re Tracking? | Toy Talk

Halo, Is It Me You’re Tracking? | Toy Talk

Plus, Happy Meal toys are cashing in on nostalgia

Nikita Alexander
Nikita Alexander
Weekly NewsletterWeekly Newsletter
What the Nintendo Direct Means for Your 2025 Launch Plan | Toy Talk

What the Nintendo Direct Means for Your 2025 Launch Plan | Toy Talk

Plus, Mattel’s KATSEYE remix fuels Monster High’s next marketing chapter

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Toy Talk | What Really Drove Prime Day Toy Sales?

Toy Talk | What Really Drove Prime Day Toy Sales?

Plus, Tonies expands with Ms. Rachel while Marvel figures drive collector buzz

Sophie Bruxner-Randall
Sophie Bruxner-Randall