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Toy Talk | What Really Drove Prime Day Toy Sales?

Toy Talk | What Really Drove Prime Day Toy Sales?

Plus, Tonies expands with Ms. Rachel while Marvel figures drive collector buzz

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Hot Wheels Hits Hollywood | Toy Talk Newsletter

Hot Wheels Hits Hollywood | Toy Talk Newsletter

PLUS: Amazon Boosts influencer payouts for Prime Day push

Nikita Alexander
Nikita Alexander
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McDonald's Launching Mini Happy Meal Toys | Toy Talk Newsletter

McDonald's Launching Mini Happy Meal Toys | Toy Talk Newsletter

PLUS: The State of DTC Marketing in 2025

Zihan Lyu
Zihan Lyu
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Cutesy toys need to imprint on humans to be effective | Toy Talk Newsletter

Cutesy toys need to imprint on humans to be effective | Toy Talk Newsletter

What Cannes 2025 Got Right (and Missed) About Brand

Zihan Lyu
Zihan Lyu
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“Playtime Will Never Be the Same” | Toy Talk Newsletter

“Playtime Will Never Be the Same” | Toy Talk Newsletter

Mattel and OpenAI Launch AI Toys

Zihan Lyu
Zihan Lyu
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Are You 'Kidulting'? | Toy Talk Newsletter

Are You 'Kidulting'? | Toy Talk Newsletter

PLUS: ChatGPT Shopping Is Coming...

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
LEGO Reveals 1,180-Piece Nike Dunk Set | Toy Talk Newsletter

LEGO Reveals 1,180-Piece Nike Dunk Set | Toy Talk Newsletter

PLUS: Brands Are Missing 87% of YouTube's True Impact

Zihan Lyu
Zihan Lyu
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Dreame Mart Opens First U.S. Store | Toy Talk Newsletter

Dreame Mart Opens First U.S. Store | Toy Talk Newsletter

PLUS: Brands Doing This are Growing 32% Faster

Zihan Lyu
Zihan Lyu
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Gen Alpha’s new mall is a game server

Gen Alpha’s new mall is a game server

PLUS: IP nostalgia powers early Q4 toy demand

Zihan Lyu
Zihan Lyu
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LEGO Resurrects Simpsons Partnership | Toy Talk Newsletter

LEGO Resurrects Simpsons Partnership | Toy Talk Newsletter

PLUS: Prove the Impact of Your Brand Investment

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Why “Interest Media” Is Reshaping Toy Marketing | Toy Talk Newsletter

Why “Interest Media” Is Reshaping Toy Marketing | Toy Talk Newsletter

PLUS: Trump says American kids will be fine with fewer dolls

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Hype Around Labubu Is Unstoppable | Toy Talk Newsletter

Hype Around Labubu Is Unstoppable | Toy Talk Newsletter

PLUS: Toys Product Market will Touch New Development Level

Zihan Lyu
Zihan Lyu