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  • ClickZ Toys Newsletter - 12.12.2024

ClickZ Toys Newsletter - 12.12.2024

PLUS: Jazwares takes viral bracelets worldwide

Author

Sophie Bruxner-Randall
December 12, 2024 • Estimated Reading Time: 7 minutes

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Welcome to ClickZ Toys, your essential newsletter for toy e-commerce professionals. As the holiday season approaches, we’re here to help your campaigns play out perfectly and your sales soar!

Top Reads 🌟

Metafy and Driver Studios are scaling the Wooshi World IP into a dedicated YouTube channel and toy line, signaling a strategic leap for e-commerce marketers in the toy industry. By harnessing data-driven insights, they’re creating content and products tailored to resonate with kids and parents alike. This partnership underscores YouTube's power as a platform for brand building, offering toy marketers a case study in leveraging media to drive product engagement and loyalty. 

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

Sector Spotlight 🎥

Sky Castle Toys partners with Jazwares to expand Sticki Rolls, a viral sticker bracelet brand, into global markets. With millions of social media views and industry accolades, this collaboration aims to enhance distribution and brand presence, positioning Sticki Rolls as a significant player in the collectible toy market.

As holiday shopping heats up, the demand for screen-free toys is on the rise. For e-commerce marketers, this surge offers a chance to align with consumer interest in creative and innovative play. Recent insights from The Toy Insider segment on PIX 11 spotlight top screen-free toys that combine hands-on learning with imaginative fun, providing marketers with powerful storytelling opportunities.

CUBORO STANDARD Marble Run Set ($349, Ages 5+):

  • Appeals to parents seeking educational, hands-on play.

  • USP: Combines endless creativity with tactile engagement.

  • Marketing Tip: Position as a premium gift emphasizing STEM learning and family bonding.

3Doodler Flow 3D Printing Pen Set ($79.99, Ages 14+):

  • Bridges art and tech, empowering teens to innovate.

  • USP: Encourages DIY creativity and problem-solving.

  • Marketing Tip: Target parents and educators by highlighting educational value and maker culture.

3Doodler Chef 3D Candy Pen Set ($99.99, All Ages):

  • Fuses culinary creativity with play, transforming candy into edible art.

  • USP: Offers a fun, experiential gift for young chefs and families.

  • Marketing Tip: Leverage experiential marketing to showcase its playful and interactive nature.

👉 Screen-free toys are more than just products; they’re solutions to consumer desires for creativity, learning, and meaningful experiences. Craft targeted campaigns that highlight each product’s unique benefits, tapping into the aspirational goals of parents and gift-givers this holiday season.

Transformers celebrates its 40th anniversary with major product reveals at Cybertron Con 2024 in Shanghai. Highlights include the Age of the Primes toy line and a collaboration with SEGA Sonic the Hedgehog. These strategic releases, available for preorder, showcase Hasbro innovative approach to expanding its market presence.

Influencer Corner 📣

Ankita Dewani on LinkedIn: Preparing for the Holiday Rush: How eCommerce Businesses Can Thrive

The holiday season is one of the most critical times for e-commerce businesses, with opportunities to boost revenue and win new customers. But with great opportunities come great challenges—managing inventory, optimizing shipping, and delivering an exceptional customer experience, all while navigating seasonal chaos.

Jessie Healy on LinkedIn: Something that has surprised me lately: The number of ecomm entrepreneurs who still feel cautious about scaling spend on Meta or Google, even when it's making them money!

The business model is simple. 

Figure out how much you can afford to pay to acquire a customer and be profitable.
Then as long as you are hitting that number, SCALE.

What's behind the caution? 

*Lack of faith in the relationship between spend and revenue?
*Fear of Growth?
*Not having a handle on their costs and margins?
Maybe all three?
Anyone else seeing this come up quite often?

Optimization Hub ⚙️

Walmart Marketplace offers an opportunity for sellers to reach millions of holiday shoppers. With no setup fees and user-friendly e-commerce solutions, it supports growth through resources like the Sell Better Blog. Launching is quick, making it ideal for marketing professionals seeking practical value and strategic insights.

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

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